directed by
Jan Xavier
client
Abraceel
abraceel
Free Energy
For the second year, ABRACEEL (Brazilian Energy Traders Association) and Retoque Comunicação agency called us to create from the scratch their campaign with the following key message: you, as Brazilian citizen, can demand the government the possibility to choose which energy company you want to provide electricity at home, mainly because big companies (as motor, clothing and food) already have this option.
Textures, geometric and interesting shapes, simplicity and proportions are examples of meaningful resources we chose carefully to came up with this short-but-stylish video.