direction
Jan Xavier

client
Riot Games

valorant

Valorant Afropunk 22

Leave the fireworks to Raze and the animation to us! In 2022, Valorant Brazil took the best ‘squadzinho’ to the AFROPUNK Bahia event for an exclusive performance full of great music, dance, and style celebrating black culture.

We were honored to be invited by Riot Games to produce the seven films promoting their presence at the event and the mission to express Raze’s gingado and represent her hometown, Salvador (the blackest city outside of Africa), in a way that she would be proud of!

To bring freshness to the campaign, we incorporated African-inspired patterns and graphics, highly stylized versions of Salvador’s famous landmarks, and the warmth of our country! It was a blast!

full

crew

Client: Riot Games

Game: Valorant

Marketing Creative Director: Daniel Gouw

Brand Manager: Fernando Birche

Video Producer: Daniel Araújo

Content Manager: Caio Simão

 

Produced by Histeria!

Director: Jan Xavier

Story by: Jan Xavier

Executive Producer: Marcelo Moreno

Producers: Tatiana Sato and Marcelo Moreno

Social Media: Sibelle Lobo

 

Art Director: Igor Muniz

Concept Art: Igor Muniz

Storyboard/Animatic: Mateus Carvalho

3D Model: Riot Games, Igor Muniz and Fernando Matías

Rigging: Riot Games and Glauber Belo

LookDev: Igor Muniz 

Graphic Design: Lucas Sanper

Backgrounds: Gabriel dos Anjos and Mateus Carvalho

Layouts 3D: Jan Xavier, Igor Muniz and Felipe Simões

 

Animation Director: Felipe Simões

3D Character Animation: Felipe Simões, Abner Cirelli, Alexandro Castro, Daniel Esteves, Gustavo Figueiredo, Jesiel Almeida, Raphael Lima, Viviane Rodrigues

2D Animation: Mateus Carvalho

Motion Graphics: Vinicius Ricardo

Render and Compositing: Igor Muniz and Jan Xavier

Choreography: Gil Alves, Potyra Lavor, Slick Anderson, Hélio Oliveira

Softwares: Maya, Blender, After Effects, Photoshop and Illustrator

 

Music Composition, Music Production and Synth Programming: Samuel Ferrari, Clóvis Vilela

Mix: Samuel Ferrari and Clóvis Vilela

Sound Design and Mix 2.0: Glauber Coelho

Salvador/BA Ambient Recordings: Tharcísio Vaz

Audio Post Production House: mdois