directed by
Jan Xavier, Daniel Kano
client
Riot Games Brasil
CBLOL Rebrand
As the most prominent League of Legends Championship in Latin America, CBLOL felt urge to break the barriers of e-sports and to shape its future by bringing world-class quality and innovative look’n’feel in its visual identity.
This was our kickoff to help Riot Brazil to improve their work by creating and producing a unique, mind-blowing and disruptive CBLOL opening title sequence to mark and celebrate this moment.
Instead of a traditional narrative of having the regular journey of a player in an ordinary LoL’s match, we connect this idea to this innovative aesthetics and frenzy motion graphics, bringing what CBLOL is all about: attitude and passion, not only to those who play but also to those who cheer for.