directed by
Daniel Kano, Jan Xavier
client
Itaú
What should we do when a bank is willing to communicate in a young, joyful manner? For Itau’s fidelity program iupp, we developed a visual and motion language that lives somewhere in between the 2d and 3d environments, all synced to the lively beat and sound impeccably crafted by Antfood.
Brand: iupp
Client: Itaú
Direction: Daniel Kano, Jannerson Xavier
Executive Production: Marcelo Moreno, Jannerson Xavier, Daniel Kano
2D and 3D Art Direction: Daniel Kano
Illustration: Daniel Kano
2D Animation: Gabriela Zaneti, Samantha Oda
3D Animation: Jannerson Xavier, Daniel Kano
Project Manager: Marcelo Moreno
Music and SFX: Lou Schmidt, Renato Castro, Christiane Rachel, Fernando Rojo, Monique Munhoz (Antfood)
Voice overs: Thiago J. and Carô C. (Loc on Demand by Jacarandá)
Voice over Coordination: Julian L. Ludwig and Daniel Nishida
