directed by
Jan Xavier
client
Garena
Victory
Respect is the fuel of a leader and the glue of a team.
To be respected means to be admired by your colleagues, feared by your foes and loved by the crowd.
It is earned not by words, but by actions. By showing valor again and again, from small regional tournaments to the world’s largest Free Fire stages.
Garena invited us to be the creative production company to develop all visuals and films to communicate the largest online tournament: Free Fire Continental Series 2020. When we say all visuals, we mean it: we were responsible to create the logos, keyvisuals, broadcast graphic package, explainer format videos and the main opening titles. Oh, yeah, sure: multiplied by 3, one for each region: Americas, EMEA (Europe, Middle East and Africa) and Asia.
To represent the winners of each continent, we create moderns monuments to depict every player’s journey to reach the top and their regions. The idea was to highlight the struggle and glory of all the teams, combining traditional structures with modern shapes and LED lighting.
In a world of relentless competition, respect is more than an attitude. It’s a way of life. Respect!