{"id":1784,"date":"2022-05-10T14:36:54","date_gmt":"2022-05-10T17:36:54","guid":{"rendered":"https:\/\/histeria.studio\/?p=1784"},"modified":"2025-05-07T15:01:10","modified_gmt":"2025-05-07T18:01:10","slug":"mundo-sorriso","status":"publish","type":"post","link":"https:\/\/histeria.studio\/pt\/work\/mundo-sorriso\/","title":{"rendered":"Mundo Sorriso"},"content":{"rendered":"
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directed by<\/strong>
Jan Xavier, Ivy Abujamra<\/p>\n

client<\/strong>
Sorriso<\/p>

agency
<\/b><\/span>Red Fuse<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Mundo Sorriso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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<\/p>

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Um mundo de pura refresc\u00e2ncia: isso \u00e9 o que buscamos ao criar esses filmes publicit\u00e1rios de Sorriso. Com cores vibrantes e muita anima\u00e7\u00e3o quadro a quadro, a idea foi colocar imagens que nos nos trouxessem frescor. Para essa campanha, fomos convidados para criar e produzir dois filmes.<\/p>

No primeiro, todos os locais foram inspirados em cart\u00f5es-postais brasileiros: Len\u00e7\u00f3is Maraenheses, cachoeiras t\u00edpicas da Mata Atl\u00e2ntica, praias do Rio de Janeiro, dunas de Natal e o Carnaval de Olinda, tudo acontecendo dentro desse mundo aqu\u00e1tico a partir do tubo dental.<\/p>

Para o segundo filme, quisemos trazer ainda mais forte a sensa\u00e7\u00e3o de refresc\u00e2ncia com muito surfe, mergulho, splashes d\u2019\u00e1gua e elementos congelados. Uma gostosa anima\u00e7\u00e3o que temos orgulho de termos feito. Refresque-se e assista! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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full<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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crew<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Brand:<\/strong> Sorriso<\/p>

Client:<\/strong> Colgate<\/p>

Agency:<\/strong> Red Fuse<\/p>

Production:<\/strong> Histeria! and SOMA<\/p>

Spot 1<\/b><\/p>

Direction:<\/strong> Jannerson Xavier and Ivy Abujamra<\/p>

Animation Director:<\/strong> Jannerson Xavier<\/p>

Executive Producers:<\/strong> Marcelo Moreno and Jannerson Xavier<\/p>

Art Direction:<\/strong> Daniel Kano e Victor Tchaba<\/p>

Concept Art:<\/strong> Jon Suguiyama, Mateus Carvalho<\/p>

Background:<\/strong> Jon Suguiyama, Cinthia Saty and Anderson Sanchez<\/p>

Character Design:<\/strong> Mateus Carvalho, Bi Aguiart and D\u00e9bora Mini<\/p>

Animation Coordinator:<\/strong> Gabriela Zaneti<\/p>

Animation:<\/strong> Gabriela Zaneti, Vinicius Ricardo, Mateus Carvalho, Victor Tchaba, Jannerson Xavier, Bruno Tedesco, Bruno Brasil, Nat\u00e1lia Faria, Thiago Geremias de Oliveira<\/p>

Clean Up \/ Color:<\/strong> Carlos Yuri, Alef Dias<\/p>

Compositing:<\/strong> Gabriela Zaneti<\/p>

Project Manager:<\/strong> Marcelo Moreno<\/p>

Audio\/Music:<\/strong> Mugshot<\/p>

\u00a0<\/p><\/div>

Spot 2<\/strong><\/p>

Direction:<\/strong> Jannerson Xavier and Ivy Abujamra<\/p>

Executive Producer:<\/strong> Marcelo Moreno<\/p>

Animation Director:<\/strong> Jannerson Xavier<\/p>

Storyboard:<\/strong> Jon Suguiyama, Mateus Carvalho<\/p>

Animatic:<\/strong> Jannerson Xavier<\/p>

Art Direction:<\/strong> Jon Suguiyama, Mateus Carvalho<\/p>

Concept Art:<\/strong> Jon Suguiyama, Mateus Carvalho<\/p>

Background:<\/strong> Jon Suguiyama<\/p>

Character Design:<\/strong> Mateus Carvalho<\/p>

Animation Coordinator:<\/strong> Gabriela Zaneti<\/p>

Animation:<\/strong> Gabriela Zaneti, Bruno Tedesco, Nat\u00e1lia Faria<\/p>

Clean Up \/ Color:<\/strong> Bruno Tedesco, Nat\u00e1lia Faria, Danila Ribeiro<\/p>

Compositing and Post Production:<\/strong> Gabriela Zaneti and Raphael Bonato<\/p>

Project Managers:<\/strong> Tatiana Sato and Marcelo Moreno<\/p>

Audio\/Music:<\/strong> Mugshot<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

https:\/\/vimeo.com\/491636789https:\/\/vimeo.com\/554481101 directed byJan Xavier, Ivy Abujamra clientSorriso agencyRed Fuse sorriso Mundo Sorriso full crew Brand: Sorriso Client: Colgate Agency: Red Fuse Production: Histeria! and SOMA Spot 1 Direction: Jannerson Xavier and Ivy Abujamra Animation Director: Jannerson Xavier Executive Producers: Marcelo Moreno and Jannerson Xavier Art Direction: Daniel Kano e Victor Tchaba Concept Art: Jon Suguiyama, […]<\/p>\n","protected":false},"author":3,"featured_media":3443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[17,18],"class_list":["post-1784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-red-fuse","tag-soma"],"yoast_head":"\nMundo Sorriso - 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