A world of pure freshness: that’s what we sought to create in the TV ad for Sorriso, one of Brazil’s leading toothpastes. Using vibrant color and plenty of full animation, the idea was to put into images the feeling of freshness. For this campaign, we were invited to create and produce two TV spots.

In the first film, all locations were inspired by Brazilian real trademarks: Lençóis Maraenheses, Rio de Janeiro’s beaches, the typical Atlantic Rainforest waterfall, dunes of Natal and Olinda’s Carnaval, all within grasp through a crazy water wormhole.

For the second film, we brought even more the feeling of an intense freshness with a lot of surfing, diving, water splashes and frozen elements. A refreshing and delicious animation we’re very proud of having accomplished. So freshen up and give it a watch!